Early November we saw the debut of the YouTube Music Awards Festival. Recognizing that music videos are now essentially seen on the internet, the show was entirely streamed online via YouTube. The best videos were voted by fans, unlike the more traditional awards which are voted by the industry experts.
The biggest innovation however was the live recording of music videos based on the performances of Eminem, M.I.A. and Arcade Fire, among others. “None of us have done anything live before or an awards show — in a way we’re all like amateurs on YouTube ourselves, making our first video. So even if it’s messy, it’ll be live,” reported Spike Jonze, the show’s director to billboard.com.
The results were impressive! I was particularly touched with Arcade Fire’s performance and live video. Check it out below.
