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[MOBILE] Baltimore in top 10 of US cities with most smartphone users

Graph of results from Nielsen survey

Baltimore ties for 5th in the US for highest percentage of smartphone users.

If you needed another reason to feel smart for living in and around Baltimore (and for going to UB!), here’s one: Baltimore ranks #5 among US markets for smartphone users. According to a recent survey by Nielsen (famous for tracking TV and radio usage), ¬†72% of Baltimore-region mobile phone users have smartphones, slightly above Chicago,IL’s 71% and Miami, FL’s 73%. The top smartphone-using city in the US was Dallas, TX, with 76% of mobile users sportin’ smartphones. On average, 67% of US mobile subscribers use smartphones.

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[TRENDS] 10 Most Shared Video Ads of 2013

Social video company Unruly has just released its list of the 10 Most Shared Video Ads for 2013. We thought it’d make a perfect diversion to ease you out into the Thanksgiving holiday. Here they are, in order:

Dove “Real Beauty Sketches”

GEICO “Hump Day”

Evian “Baby & Me”

Kmart “Ship My Pants”

Coronetto “Yalin”

Budweiser “Clydesdales Brotherhood”

Pepsi Max “Jeff Gordon Test Drive”

MGM “Telekinetic Coffee Shop Surprise”

Ram Trucks “Farmer”

Volvo Trucks “Jean Claude Van Damme Epic Split”

 

You can also view them in a YouTube Playlist. Happy Thanksgiving, everyone!

 

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[STATS] Must-read Infographic

People sure do love those infographics! These days, it seems next to impossible to read a blog, click a link on Twitter, or browse social networks without running into collections of barely-related “facts” stripped down to their barest elements and tarted up with some eyecandy. Sadly this trend is probably going to get a whole lot worse: today HubSpot unleashed “35 free templates to make content creation faster and easier” on an unsuspecting world. We weren’t sure if this bold claim was too good to be true so we decided to take one for a spin. Here’s the result. (click on it to enlarge)

An infographic making fun of infographics. If you can't see the image, you're not missing anything.

The Ultimate Infographic

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[SOCIAL MEDIA] Busting Social Media Myths

image of unicorn with rainbow

Image courtesy of Monica on Flickr

There are a lot of myths out there about social media.  Unfortunately most of them have only a passing resemblance to reality. Luckily there are people like Belle Beth Cooper at FastCompany who have taken the time to gather the facts in a really killer article.

Let’s bust a few myths using Cooper’s article.

Myth #1: Twitter is mainly used by teenagers and 20-somethings.

Fact: 55-64 year olds are the fast growing demographic age bracket on Twitter

 

Myth #2: Facebook hasn’t really made the jump to mobile very successfully.

Fact: 189 Million Facebook users are “mobile only”

 

Myth #3: 18-34 year olds are still watching lots of TV.

Fact: YouTube now reaches more adults in this demographic group than any TV cable network.

 

Myth #4: LinkedIn might be a good place to find a job, but there’s not much activity going on there.

Fact: 2 new people join LinkedIn every second.

 

Myth #5: Porn still accounts for most activity on the web.

Fact: Nope! This year social media passed porn as the #1 activity on the web.

 

Myth #6: It’s only the big brands that are using social media to market their products and services.

Fact: 93% of businesses are using social media to promote themselves.

 

Myth #7: Well, kids might be addicted to their phones, but adults aren’t so hooked.

Fact: 25% of adults aged 18-44 say they can’t remember the last time their phone wasn’t with them. Almost 75% haven’t been out of earshot of their phone for more than an hour.

 

Myth #8: Businesses have finally realized the importance of blogging.

Fact: Maybe. But they aren’t really committing any serious resources to it. While 62% of businesses say they have a blog or plan on starting one soon, only 9% employ a full time blogger.

 

Myth#9: Facebook users have become fanatical about protecting their privacy.

Fact: Maybe some, but 25% haven’t bothered with their privacy settings at all.

 

Surprised? You ain’t seen nothin’ yet! Read the full article to get all the details.

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[STATS] Almost 8/10 US Adults Watch Online Video, Nearly 1/3rd Post Videos

The Pew Research Center has released a new study which shows just how popular online video has become among users in the US. The short (less than 2 minute) video below gives you all the details.

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