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Tag: branding

Old Bay

This is one of the original packaging and designs created for Old Bay seasoning. this is a can from the 1950s containing the original "The Baltimore Spice Co" label prior to McCormick purchasing the seasoning in 1990. As you can see the original label stated it was a Seafood seasoning due to it originally being marketed to fish markets around Baltimore. Today we now see this seasoning on many different variations of food.
Published December 5, 2023
Categorized as Artifacts Tagged branding, Victorian

Baltimore Ravens Logo (1996-1998)

A triangular pointed shield, with the letter B as a central element of the logo, wings on each side of the logo, the name Ravens on top of the shield, and the cross of the Maryland flag on the bottom of the shield. The colors of the logo include black, metallic gold, purple, and white.
Published December 5, 2023
Categorized as Artifacts Tagged branding, Copyright dispute, Sports

2015 Maryland Film Festival Branding Campaign

Four images represent different aspects of Post Typography’s branding campaign for the 2015 Maryland Film Festival. Whimsical illustrations of film reels as ice cream cones topped with sprinkles that look like play, pause and fast forward icons reflect the festival’s “2015 Flavors of Film” theme. The poster background features a grid of colorful circle icons representing different genres of film including martial arts, spaghetti western and animation against a dark purple backdrop. The illustrations reference a pop art style by portraying mundane objects, such as film reels, as something else in a colorful way. The overall design aesthetic references modernism because it features a grid and simple sans serif typography. The ice cream reel illustration was used in a poster, billboard and t-shirt design.
Published December 5, 2023
Categorized as Artifacts Tagged branding, Modernism, Movies, Post Typograpy

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