{"id":16,"date":"2023-12-05T23:49:58","date_gmt":"2023-12-05T23:49:58","guid":{"rendered":"https:\/\/blogs-d.ubalt.edu\/creativeblocks\/?p=16"},"modified":"2024-01-16T19:41:21","modified_gmt":"2024-01-16T19:41:21","slug":"2015-maryland-film-festival-branding-campaign","status":"publish","type":"post","link":"https:\/\/blogs.ubalt.edu\/creativeblocks\/2023\/12\/05\/2015-maryland-film-festival-branding-campaign\/","title":{"rendered":"2015 Maryland Film Festival Branding Campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Designer<\/h2>\n\n\n\n<p>Post Typography<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Year<\/h2>\n\n\n\n<p>2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Client<\/h2>\n\n\n\n<p>Maryland Film Festival<\/p>\n\n\n\n<p>The 2015 Maryland Film Festival Branding Campaign by Baltimore creative agency Post Typography features whimsical illustrations of movie reels as ice cream scoops for the festival\u2019s theme of \u201c2015 Flavors of Film.\u201d The ice cream scoops are topped with sprinkles that look like play, pause and fast forward buttons and posters feature grids of colorful circles that represent film genres, including martial arts, spaghetti western and animation. The Maryland Film Festival is an annual tradition celebrating cinema in Baltimore, offering residents opportunities to see world premieres of movies. It also hosts a film selection from the city\u2019s own, director John Waters. <\/p>\n\n\n\n<p>Post Typography\u2019s 2015 branding design embodies Baltimore\u2019s eccentric creative scene while referencing popular graphic design trends emblematic of the 2010s. Design aesthetics of the era were inspired by the dominance of web design and featured a return to modernist styles, including simplified designs, sans serifs typefaces and bold colors, all of which are seen in the festival branding campaign (Odiaka). The 2015 campaign highlights Post Typography\u2019s strengths as a creative agency that utilizes modernist design styles as well as playful illustrations. Post Typography has gone on to design other campaigns for the annual festival and branding for the Parkway Theater, which is now home to the Maryland Film Festival.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sources Cited<\/h2>\n\n\n\n<p>Odiaka, Nnamdi. \u201cGraphic Design Trends of the Last Decade.\u201d NU Creative, 20 December 2019. https:\/\/www.nucreative.co.uk\/post\/graphic-design-trends-of-the-last-decade. Accessed 4 November 2023.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"118\" src=\"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2024\/01\/6poster-MDFF2015_Ice_cream_Film_Festival_Poster-Emily-Bogle-683x1024.jpg\" alt=\"Four images represent different aspects of Post Typography\u2019s branding campaign for the 2015 Maryland Film Festival. Whimsical illustrations of film reels as ice cream cones topped with sprinkles that look like play, pause and fast forward icons reflect the festival\u2019s \u201c2015 Flavors of Film\u201d theme. The poster background features a grid of colorful circle icons representing different genres of film including martial arts, spaghetti western and animation against a dark purple backdrop. The illustrations reference a pop art style by portraying mundane objects, such as film reels, as something else in a colorful way. The overall design aesthetic references modernism because it features a grid and simple sans serif typography. The ice cream reel illustration was used in a poster, billboard and t-shirt design.\" class=\"wp-image-118\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"119\" src=\"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2024\/01\/6poster-MDFF2015_volunteers-Emily-Bogle-1024x768.jpg\" alt=\"Four images represent different aspects of Post Typography\u2019s branding campaign for the 2015 Maryland Film Festival. Whimsical illustrations of film reels as ice cream cones topped with sprinkles that look like play, pause and fast forward icons reflect the festival\u2019s \u201c2015 Flavors of Film\u201d theme. The poster background features a grid of colorful circle icons representing different genres of film including martial arts, spaghetti western and animation against a dark purple backdrop. The illustrations reference a pop art style by portraying mundane objects, such as film reels, as something else in a colorful way. The overall design aesthetic references modernism because it features a grid and simple sans serif typography. The ice cream reel illustration was used in a poster, billboard and t-shirt design.\" class=\"wp-image-119\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"117\" src=\"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2024\/01\/6poster-MDFF2015_Cone_T-shirt_2-Emily-Bogle-1024x677.jpg\" alt=\"Four images represent different aspects of Post Typography\u2019s branding campaign for the 2015 Maryland Film Festival. Whimsical illustrations of film reels as ice cream cones topped with sprinkles that look like play, pause and fast forward icons reflect the festival\u2019s \u201c2015 Flavors of Film\u201d theme. The poster background features a grid of colorful circle icons representing different genres of film including martial arts, spaghetti western and animation against a dark purple backdrop. The illustrations reference a pop art style by portraying mundane objects, such as film reels, as something else in a colorful way. The overall design aesthetic references modernism because it features a grid and simple sans serif typography. The ice cream reel illustration was used in a poster, billboard and t-shirt design.\" class=\"wp-image-117\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"116\" src=\"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2024\/01\/6poster-MDFF2015_billboard1b_2-Emily-Bogle-1024x504.jpg\" alt=\"Four images represent different aspects of Post Typography\u2019s branding campaign for the 2015 Maryland Film Festival. Whimsical illustrations of film reels as ice cream cones topped with sprinkles that look like play, pause and fast forward icons reflect the festival\u2019s \u201c2015 Flavors of Film\u201d theme. The poster background features a grid of colorful circle icons representing different genres of film including martial arts, spaghetti western and animation against a dark purple backdrop. The illustrations reference a pop art style by portraying mundane objects, such as film reels, as something else in a colorful way. The overall design aesthetic references modernism because it features a grid and simple sans serif typography. The ice cream reel illustration was used in a poster, billboard and t-shirt design.\" class=\"wp-image-116\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Designer Post Typography Year 2015 Client Maryland Film Festival The 2015 Maryland Film Festival Branding Campaign by Baltimore creative agency Post Typography features whimsical illustrations of movie reels as ice cream scoops for the festival\u2019s theme of \u201c2015 Flavors of Film.\u201d The ice cream scoops are topped with sprinkles that look like play, pause and&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.ubalt.edu\/creativeblocks\/2023\/12\/05\/2015-maryland-film-festival-branding-campaign\/\">Continue reading <span class=\"screen-reader-text\">2015 Maryland Film Festival Branding Campaign<\/span><\/a><\/p>\n","protected":false},"author":5259,"featured_media":118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,33,35,39],"_links":{"self":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts\/16"}],"collection":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/users\/5259"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":169,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts\/16\/revisions\/169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/media\/118"}],"wp:attachment":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}