{"id":30,"date":"2023-12-06T00:01:45","date_gmt":"2023-12-06T00:01:45","guid":{"rendered":"https:\/\/blogs-d.ubalt.edu\/creativeblocks\/?p=30"},"modified":"2024-01-16T19:38:53","modified_gmt":"2024-01-16T19:38:53","slug":"mr-boh-logo-mascot","status":"publish","type":"post","link":"https:\/\/blogs.ubalt.edu\/creativeblocks\/2023\/12\/06\/mr-boh-logo-mascot\/","title":{"rendered":"Mr. Boh Logo\/Mascot"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Designer<\/h2>\n\n\n\n<p>National Brewing Company<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Year<\/h2>\n\n\n\n<p>1936<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Client<\/h2>\n\n\n\n<p>National Brewing Company<\/p>\n\n\n\n<p>Mr. Boh (1936)<\/p>\n\n\n\n<p>With a wink and a smile, Mr. Boh made his debut in1936 as the mascot\/logo for the beer brand National Bohemian. Created shortly after prohibition by the National Brewing Company\u2019s marketing team, Mr. Boh was designed as a cartoon illustration that captures the essence of a dapper everyman, a style often seen in 1930-1950\u2019s illustrations. His floating head design contains a single eye (the missing eye most likely a play on a wink, but has become something of an urban legend), hair parted in the middle and a large, upturned mustache set above an inviting smile. Mr. Boh has relished his role as the face of National Bohemian for 87 years. Along the way, he has help Natty Boh quench Baltimorean\u2019s thirsts (90% of all sales are in Baltimore), he has helped innovate beer distribution by being the first brand to be sold as a 6-pack, he was the only liquor sold at Memorial Stadium (then home of the Baltimore Orioles) which catapulted its local popularity leading it to becoming the official beer of Baltimore (1965), and in 2011 he finally set down roots, marrying the Utz girl in a public ceremony. This iconic image has become a Baltimore cultural icon and though it is no longer brewed locally, Mr. Boh\u2019s head is displayed on the top of the old brewery in Brewers Hill and is a fixture in the Baltimore city skyline. So, let\u2019s raise a glass and cheers our Baltimore legend, Mr. Boh!<\/p>\n\n\n\n<p><a href=\"https:\/\/missionagency.com\/work\/national-bohemian\">https:\/\/missionagency.com\/work\/national-bohemian<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"107\" src=\"http:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2024\/01\/5food-1_boh-logo2-Sean-Maykrantz.jpeg\" alt=\"Logo for National Bohemian Beer. The logo features the image of a character known as &quot;Mr. Boh&quot;, a whimsical, one-eyed, mustachioed figure with a wide smile and a classic feel. Behind him is red rounded rectangle with yellow trim, that contains the brand name &quot;National Bohemian&quot; in all caps. \" class=\"wp-image-107\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"145\" src=\"http:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2023\/12\/Web_5food-1_Natty_Boh_2023-Can-Sean-Maykrantz.png\" alt=\"contemporary national bohemian beer can with a white label and red typeface logo\" class=\"wp-image-145\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"146\" src=\"http:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2023\/12\/Web_5food-1_boh-logo_1970_Can-Sean-Maykrantz.png\" alt=\"national bohemian beer can with a flat-top design, gold label, and script typeface for the logotype\" class=\"wp-image-146\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"147\" src=\"http:\/\/blogs.ubalt.edu\/creativeblocks\/wp-content\/uploads\/sites\/1491\/2023\/12\/Web_5food-1_boh-logo_1954-Can-Sean-Maykrantz.png\" alt=\"national bohemian beer can with a cone-top design, red label, and black and white logo\" class=\"wp-image-147\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Designer National Brewing Company Year 1936 Client National Brewing Company Mr. Boh (1936) With a wink and a smile, Mr. Boh made his debut in1936 as the mascot\/logo for the beer brand National Bohemian. Created shortly after prohibition by the National Brewing Company\u2019s marketing team, Mr. Boh was designed as a cartoon illustration that captures&hellip; <a class=\"more-link\" href=\"https:\/\/blogs.ubalt.edu\/creativeblocks\/2023\/12\/06\/mr-boh-logo-mascot\/\">Continue reading <span class=\"screen-reader-text\">Mr. Boh Logo\/Mascot<\/span><\/a><\/p>\n","protected":false},"author":5259,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[27,28],"_links":{"self":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts\/30"}],"collection":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/users\/5259"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/posts\/30\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/media\/107"}],"wp:attachment":[{"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubalt.edu\/creativeblocks\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}