Think about how many times a day you interact with a product online. You are seeing advertisements on every web page you visit. You are comparing and purchasing products online. You connect with friends or gather your news, digitally. You rely on opinions of others who post food reviews some may be helpful people, others may be paid social media influencers. Your digital thumbprint is everywhere. It is a fact of modern life (unless you have decided to live off the grid) that  you are a digital consumer.

Join the Merrick School of Business as we welcome back Paul Fipps, a business school alumnus and current chief digital officer at Under Armour. He and Dean Murray Dalziel will discuss engaging the digital consumer on Thursday September 25, 2019. This event initially sold out. The demand from attendees grew and we found a bigger venue on campus.

A Conversation with Paul Fipps “Engaging the Digital Consumer”

Date: September 25, 2019
Time: 5:30-7 p.m.
Location: UB Student Center. 5th Floor
R.S.V.P.: UB Events Calendar

About Paul Fipps, MBA ’01, B.S. ’97

Paul Fipps is the Chief Digital Officer at Under Armour, a leading performance apparel and footwear brand operating in more than 70 countries.

With digital capabilities disrupting industries around the world, brands must make a shift to put the consumer at the core of everything they do. Anticipating the importance of powering and scaling consumer experiences and engagement through data, technology, and advanced analytics, Paul built Under Armour’s global digital organization.

Since 2017, Paul has led digital commerce, consumer engagement, engineering, data science, enterprise technology, and the MyFitnessPal, MapMyFitness, and Endomondo apps globally. He is accountable for global ecommerce revenue, large-scale technology investments, IOT growth thru connected products, and the UA Connected Fitness P&L segment, which he grew & brought to profitability in 18 months. He reports to Under Armour’s Founder, CEO, and Chairman Kevin Plank.

In this role, Paul has led the digital transformation of the Under Armour brand. He has established hubs for digital talent in Austin and San Francisco, led industry-unprecedented mergers of the three acquired consumer app companies worth over $700M, driven profitable growth in subscription and recurring revenue streams, launched innovative digital and physical product such as the fast-growing Connected Shoe, and created a culture for digital talent based on speed, learning, and agility. He has grown and activated the largest digital fitness community in the world, with over 270M users logging over 2M workouts and 30M oods every day.

He frequently speaks on topics including digital transformation, industry disruption, new modes of consumer engagement, experiential commerce, applying advanced analytics, and best in class approaches to cyber security and data privacy.

For eight years, Paul served on the Americas SAP User Group (ASUG) Board, as Chairman from 2015-2016. He received the 2019 Maryland International Business Leadership Award and holds a B.S. and MBA from the University of Baltimore. A proud US Army veteran, he resides in Maryland with his wife and two daughters.

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