How Can Digital Innovation Propel Emerging Markets?

Eusebio Scornavacca.

Photo credit: The American University in Cairo.

Associate Professor of Information Systems, Eusebio Scornavacca enjoys collaborating with colleagues from around the world. The Parsons Professor of Digital Innovation and director of the Center for Digital Communication, Commerce and Culture at the University of Baltimore also finds opportunities to create unique learning opportunities for our students and business communities.

Recently he was a guest of the The American University in Cairo’s School of Business and sat down for a conversation focused on “How digital innovation can propel emerging markets forward” Read the full interview here.

One particular takeaway that Scornavacca shared was his reflection on work he did in Ghana.

“People think that the technology needs to be the latest and greatest, but very frequently – and what I find amazing in emerging economies – is that you find amazing impact generated by frugal innovations, in other words, very simple and smart solutions.”

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