Sampling Distribution of the Proportion

In this section, we’ll be talking about finding the probability of a sample proportion. You may remember that a sampling distribution is a distribution not of scores, but all possible sample outcomes which can be drawn given that we’re working with a specific n. In this case, the following equations can help us figure out, based on a population proportion, how likely it is that we’ll draw a sample that has a chosen proportion. A question which would require these equations may sound like the following:

“A nation-wide survey was conducted about the perception of a brand. People were asked whether they liked the brand or disliked the brand and the results showed that 65% of people liked the brand. If we were to draw a random sample of 200 people, what is the probability that 80% of people within that sample will say they like the brand?”

The population proportion, denoted as ?, is the proportion of items in the entire population with the particular characteristic that we’re interested in investigating. The sample proportion, denoted by p, is the proportion of items in the sample with the characteristic that we’re interested in investigating. The sample proportion, which by definition is a statistic, is used to estimate the population proportion, which by definition is a parameter. Continue reading →